What is Woofermagazine ?

“Woofermagazine was born in May 2020 on Instagram.

At first it was a personal way to investigate photography and social networks.

On Instagram there are an infinite number of images and almost all the photographers, even the best known, have ended up on the network.

So I was wondering if something could really be done that went beyond the likes, create a hub capable of sharing quality content and capable of attracting a large audience.

I soon became convinced that it was possible and also that it was an instrument to give visibility to photographers who, due to mysteries of the divine algorithm, have excellent work but are little recognized.

I can tell you that there are many extraordinary photos that go completely unnoticed.

As of this writing, there are 861,000 (1.4 million in December 2025) photos tagged #woofermagazine on Instagram and I have personally reviewed at least 80% of them.

Lately, due to IG’s policies, it’s almost impossible to follow the hashtag, so to increase the chances of us seeing your photos, it’s advisable to use @woofermagazine.

In addition, I conduct a research paper daily to find photos that I am convinced stand out.

Now, after three years (in 2023), I think the time has come for this project to free itself from the limitations that a social network can entail and go one step further.

So we are ready to launch this web page where we are going to try to create a personal map that can be used by everyone, to orient themselves in our society where images have a predominant role. Or at least we will try to do this.”

2025 Update

“Over the past two years, the Woofermagazine project has continued to grow.

We’ve published two annual print magazines (Woofermagazine 0I and Woofermagazine 2025) and a community magazine with an open call (In The Modern World).

We’re also about to announce the winner of “Print Your Vision.” We’ll publish the winning project’s photobook and pay the photographer with copies and a percentage of sales.

Your support in continuing to work on this project is vital, so here’s the link to our shop.”

Andrea Ratto